Client: Blaes Brothers
Project: Brand Creation, Identity & Packaging Design
Sector: Beverages, Craft Beer, Spirits, Artisanal Food
Developed a full brand identity and packaging system for Blaes Brothers, a premium German-style beer brand.
The design, rooted in traditional brewing values, supported the brand’s expansion into spirits and artisanal cheese, blending authenticity with strong visual impact.
Challenge
Blaes Brothers was founded on a deep-rooted passion for traditional German brewing and a commitment to the Reinheitsgebot — the German purity law. The challenge was to create a brand that honored this heritage while establishing a strong, contemporary presence in the premium craft beer market. As the business expanded into spirits and cheese, the identity needed to remain cohesive yet flexible across product categories.
Approach
The studio worked closely with the Blaes Brothers to craft a bold, character-rich brand identity rooted in German tradition. The visual direction balanced authenticity with a modern sensibility, using clean typographic systems, heritage-inspired elements, and structured layouts to evoke both quality and integrity.
Packaging was designed to communicate the precision of the brewing process and the artisanal nature of the products, while also ensuring strong shelf impact. The brand system was extended to include spirits and cheese, maintaining visual consistency across an expanding product portfolio.
Outcome
The launch positioned Blaes Brothers as a credible, high-quality producer in both domestic and international markets. The identity helped build a loyal following, with the brand’s reputation for authenticity and craftsmanship supporting its expansion overseas and into new product categories.