Sixty amateur homebrewers ventured to tackle the daunting task of concocting the most delicious lager of them all. Invited by the Brand brewery in Wijlre and PINT, they came together for the first Dutch lager brewing competition. The victor would have their recipe bottled and sold across the country for an entire year, under the prestigious Brand banner.
My friends at Vbat Design charged me with creating the Identity and packaging design for this momentous event. It was an incredible success, and the design was so warmly received that it has served as a foundation for the redesign of the Brand beer bottles to this day.