Client: Insignety
Project: Soul Signed Jewels – Brand Identity, Packaging & In-Store Experience
Sector: Luxury Jewelry, Retail Technology
Brand identity, packaging, and experience design for a luxury jewelry brand focused on co-creation and innovation.
We developed a refined visual world and a bespoke typeface, collaborating across disciplines to shape everything from packaging to in-store tech. A modern brand rooted in emotion, elegance, and personalization.
Challenge
Insignety set out to redefine the luxury jewelry experience. The goal was to create a brand that combined the emotional value of personalized jewelry with the power of in-store customization technology. The design needed to feel exclusive, intuitive, and emotionally resonant, all while positioning Insignety as a modern luxury brand.
Approach
We led the creative concept, identity design, and packaging for the Soul Signed Jewels collection. The visual identity was crafted to reflect both elegance and innovation, with a strong emotional narrative at its core.
A custom typeface was developed in collaboration with a typographer to give the brand a distinctive voice. We also worked closely with interior designers, UX teams, and photographers to create a seamless, high-end customer journey, from the physical retail space to the digital Ring Design Software.
Outcome
The result is a refined brand universe where technology and craftsmanship meet. Customers are invited to become co-creators of their own jewelry, supported by an intuitive and immersive retail experience. The packaging and identity bring together tactile elegance and modern design, aligning perfectly with Insignety’s vision for emotional luxury.