Client: Calvé (Unilever)
Project: Global Packaging Refresh for Sauce Range
Sector: FMCG, Food, Sauces & Condiments
Developed at SGK, this global redesign refreshed Calvé’s sauces range with a bold, uncluttered style. A tilted logo, consistent photography, and simplified layout brought greater shelf impact and modern appeal.
Challenge
Calvé, an iconic sauce brand under Unilever, needed a global redesign to modernize its packaging while preserving recognizability. The objective was to create a visual system that would boost shelf standout, communicate flavor appeal more clearly, and bring cohesion across international markets, all while retaining the brand's heritage and trusted reputation.
Approach
While at SGK, our team developed a full packaging refresh for the Calvé sauces portfolio. The design focused on simplifying the brand architecture and injecting more personality into the range.
A subtle but strategic tilt of the Calvé logo added energy and movement to the packs. A bespoke food photography style was introduced to bring taste appeal and consistency across SKUs. Bold, uncluttered layouts and a modern visual tone helped reposition Calvé with stronger shelf presence and category relevance.
Outcome
The new design system brought Calvé into a more contemporary space without losing brand equity. The refreshed packaging is scalable across global markets, visually impactful at shelf, and positioned for future product innovations.