Together with the team of Brandnew Design we’ve developed a brand Identity and packaging design. Based around the upward triangle: The element of Fire.
The Climate Neutral Group wanted to introduce charcoal, briquettes and wood shavings as they should have been long ago: honest and real. Real wood, without added chemicals.
A brand that awakens the real man in you. The man who makes a fire himself. A fire that you are proud of. A fire that sets you apart from the other men. A product that challenges you to discover your rough side. A brand that keeps its promises. A brand that is real. Literally. Made from real wood charcoal, which makes it easy to light and heat your BBQ to that perfect point - ready before you finish your first beer.