Jonah’s is a revolutionary new frozen fish bites packaging design that appeals to both parents and children alike. Drawing on the familiar story of Jonah and the Whale, the packaging silhouette is designed to resemble a fish tale, creating a stand-out on shelf. The brightly coloured mouth of the fish leads the eye to the brand name and product variant. The design promotes a friendly, fun and playful personality that is sure to engage shoppers and transform the frozen aisle from the least contemporary to the most exciting.
Jonah's has been awarded a Silver in the 2020 Pentawards global packaging design competition.