Client: Knorr (Unilever)
Project: Knorr Veggie Wraps – Concept Development & Packaging Design
Sector: FMCG, Plant-Based, Convenience Foods
Created the concept and helped finalize packaging for Knorr’s plant-based wrap range while at SGK.
A bold, approachable look that led to a highly successful launch and standout sales performance.
Challenge
Knorr set out to introduce a new range of plant-based veggie wraps aimed at a health-conscious, flexitarian audience. The brief called for a packaging concept that felt fresh, modern, and appetizing, while remaining aligned with the Knorr brand.
Approach
While working at SGK, our creative team was responsible for developing the design concept for the Knorr Veggie range. The concept focused on visual freshness and taste appeal, combining bold ingredient photography, natural textures, and vibrant color blocking. Once the direction was approved, the team finalized the packaging design system and visual language across the product line.
Outcome
The range launched successfully, generating strong market interest and exceeding sales expectations. The standout packaging helped position Knorr as a modern, plant-forward brand within the convenience food category, strengthening both product appeal and shelf impact.