Client: YOM – Your Open Metaverse
Project: Building on Brand Identity, Virtual Worlds, Avatars & Interactive Design
Sector: Web3, Virtual Experiences, Gaming, Technology
Led the brand development and immersive design inhouse for YOM, a Metaverse platform focused on open virtual worlds.
Work included avatar concepting, NFT design, and mini-game development, blending storytelling, 3D design, and Unreal Engine integration to shape the future of interactive experiences.
Challenge
YOM, a Metaverse design platform, set out to build the foundation for the next-generation 3D internet, a space for open, immersive virtual experiences. The challenge was to define a bold new brand in an emerging category, while designing interactive worlds that would engage users through gameplay, avatar design, and digital ownership.
Approach
As part of the founding creative team, we led the development of the YOM brand and its immersive identity system. The work spanned across multiple digital touchpoints, from visual identity and storytelling to the concepting of avatars, NFT collections, and interactive mini-games.
The design strategy focused on crafting a forward-thinking, playful, and accessible visual language that could evolve alongside YOM’s technological ambitions. Collaboration with Unreal Engine developers allowed for seamless integration of 3D world-building, character design, and in-game interactions.
Outcome
The result was a cohesive and scalable creative ecosystem that positioned YOM as a visionary player in the Metaverse space. The experience contributed to expanding expertise in interactive 3D design, game mechanics, AI-assisted workflows, and cross-functional creative development within Unreal Engine.