Client: Ceder’s
Project: Concept & Visual Exploration
Sector: Alcohol-Free Spirits, Lifestyle, FMCG
A conceptual brand world for alcohol-free gin, created with Hotshop Design. Developed the "Ceder’s Explorers" flavour-obsessed adventurers distilling Earth's Ambrosia through storytelling, concept design, and 3D visuals.
Challenge
With the alcohol-free spirits category rapidly evolving, the challenge was to conceptualize a fresh, imaginative brand world that could help Ceder’s stand out, not by mimicking traditional gin, but by creating something entirely its own. The aim was to explore a visual and storytelling concept that brought purity, curiosity, and indulgence together in an unexpected way.
Approach
In collaboration with Hotshop Design, we developed the concept of the Ceder’s Explorers — an anonymous group of flavour-hunting adventurers who obsessively travel the globe in search of Earth’s most aromatic treasures.
The creative direction leaned into mythology, mystery, and a playful sense of discovery. A visual language was developed around the idea of Earth’s Ambrosia, distillations so pure and sensory, they could pass as the perfume of the gods. The work included conceptual copywriting, design proposals, and 3D visualisations that brought this fictional universe to life with charm and character.
Outcome
The result was a rich, multi-sensory brand concept that reimagined alcohol-free gin through a lens of storytelling and exploration. Free Spirits offered a unique platform for future development, with strong visual storytelling potential across packaging, digital, and experiential channels.