Client: Peppel Design + Yarrah
Project: Brand Repositioning, Visual Identity, Packaging Portfolio Design
Sector: B2C FMCG, Pet food
Together with Peppel Design and strategy partner Proud Design, we redefined Yarrah’s brand positioning in a highly competitive pet food market.
Challenge
Yarrah needed a distinctive and relevant brand story, one that would resonate with existing consumers while attracting a new generation of pet owners. The challenge was to translate this renewed positioning into a visual identity with strong shelf presence and a recognisable, unmistakably Yarrah look.
Approach
We turned the Y in Yarrah into a distinctive brand device designed to work both on-pack and across the wider brand world.
The Y became more than a logo element: it became a simple, ownable expression of the brand idea:“Y choose Yarrah.” This idea provides a flexible platform for storytelling, communication and packaging, giving the brand a consistent visual and verbal signature across the portfolio.
Outcome
A bold, cohesive packaging portfolio with unmistakable shelf presence. The new identity gives Yarrah a stronger and more distinctive voice in the category, creating a platform designed to support continued brand growth.