Client: Ranko Beemster
Project: Brand Strategy & Visual Identity Refresh
Sector: Services, Cleaning, Local Business
A full identity refresh for Ranko, a trusted cleaning company in Beemster. The new brand stripped away clichés and introduced a premium, minimal design system rooted in clarity and consistency.
Challenge
Ranko, a well-established cleaning company in the Beemster region, had been in business for over 20 years. However, its brand identity blended in with a sea of generic visual codes, soap bubbles, blue gradients, and cliché symbols, making it difficult to stand out in a highly saturated category.
The goal was to reposition Ranko with a fresh, modern identity that reflected its professionalism, long-standing reputation, and high standards, while breaking away from the industry’s visual sameness.
Approach
Working closely with the founder, the process began with redefining the company’s essence and values. The brand’s unique traits, trust, attention to detail, and consistent quality — were translated into a new identity system that felt premium yet accessible.
The visual language was stripped of unnecessary embellishments. Clean typography, a fresh color palette, and minimal iconography helped elevate the brand while keeping it grounded in clarity and approachability.
Outcome
The rebrand brought new clarity, confidence, and distinction to Ranko. It repositioned the company as a modern, reliable, and high-quality service provider, standing apart from competitors without relying on tired cleaning clichés.