Fueled by a shared passion for beer, the Blaes Brothers embarked on an ambitious journey to craft the finest German-style beer. Committed to honoring the ancient Reinheitsgebot, or “German purity law,” they set out to create beers of superior quality, true to the traditional styles of their homeland.
The fruits of their labor were met with great success, prompting the Blaes Brothers to expand their product portfolio to include spirits and cheese.
I was proud to have worked with them to create the brand, identity and packaging design for their products. The launch was a success, and the brothers' dedication to brewing beer that is as flavorful and authentic as the German lagers they love has earned them a loyal following and expansion overseas.