It was simply serendipity. Van Houten Chocolate, a 200 year old brand that had lost its way over time, held a beautiful history filled with pioneering, innovation, artistry and even the invention of the famous Dutching process. Untold stories were hidden in the small museum in my hometown, Weesp, near Amsterdam.
On behalf of SGK design, I had the chance to breathe new life into this forgotten brand. I dove into the Museum’s archives and rejuvenated the brand story, developed a complete brand redesign and the packaging portfolio strategy. Created 3D Keyvisuals and was guiding the creative team to roll out all line extentions of the packaging designs plus communication & brand guidelines.