Client: Insignety

Project: Soul Signed Jewels – Brand Identity, Packaging & In-Store Experience

Sector: Luxury Jewelry, Retail Technology

Brand identity, packaging, and experience design for a luxury jewelry brand focused on co-creation and innovation.
We developed a refined visual world and a bespoke typeface, collaborating across disciplines to shape everything from packaging to in-store tech. A modern brand rooted in emotion, elegance, and personalization.

Challenge
Insignety set out to redefine the luxury jewelry experience. The goal was to create a brand that combined the emotional value of personalized jewelry with the power of in-store customization technology. The design needed to feel exclusive, intuitive, and emotionally resonant, all while positioning Insignety as a modern luxury brand.

Approach
We led the creative concept, identity design, and packaging for the Soul Signed Jewels collection. The visual identity was crafted to reflect both elegance and innovation, with a strong emotional narrative at its core.

A custom typeface was developed in collaboration with a typographer to give the brand a distinctive voice. We also worked closely with interior designers, UX teams, and photographers to create a seamless, high-end customer journey, from the physical retail space to the digital Ring Design Software.

Outcome
The result is a refined brand universe where technology and craftsmanship meet. Customers are invited to become co-creators of their own jewelry, supported by an intuitive and immersive retail experience. The packaging and identity bring together tactile elegance and modern design, aligning perfectly with Insignety’s vision for emotional luxury.

Client: Van Houten Cacao - Barry Callebaut

Project: Brand Repositioning, Visual Identity, Packaging Portfolio

Sector: B2B, B2C FMCG, Chocolate

Led the brand redesign and packaging strategy for Van Houten, a 200-year-old chocolate brand. Dug into local museum archives to uncover untold stories, developed a refreshed identity, 3D key visuals, and brand guidelines. A forgotten heritage brand brought back to life through strategy, storytelling, and design.

Challenge
Van Houten, the inventor of the Dutching process and a true pioneer in chocolate innovation, had faded into obscurity. Once an iconic Dutch brand, its story had become fragmented, and its packaging disconnected from its rich heritage. Our insight was to rediscover and retell this forgotten legacy, and to translate it into a compelling and relevant brand for today's market.

Approach
On behalf of SGK Design, we set out to uncover the soul of Van Houten. The journey began in the brand’s hometown of Weesp, where hidden treasures and untold stories were found in the local museum’s archives. These insights became the foundation for the creative direction.

We developed a new brand narrative that honoured Van Houten’s 200-year history of innovation, artistry, and craftsmanship. This story was then brought to life through a full brand redesign, including the visual identity, packaging portfolio strategy, and 3D key visuals. I also led the creative team in rolling out line extensions, developing communication materials, and setting the tone through brand guidelines.

Outcome
Van Houten was reintroduced with a bold yet respectful redesign, blending heritage with contemporary appeal. The revitalized brand now tells a coherent story across packaging and communication: proud of its past, ready for the future. A forgotten classic transformed into a timeless icon.

Client: Knorr (Unilever)

Project: Knorr Veggie Wraps – Concept Development & Packaging Design

Sector: FMCG, Plant-Based, Convenience Foods

Created the concept and helped finalize packaging for Knorr’s plant-based wrap range while at SGK.
A bold, approachable look that led to a highly successful launch and standout sales performance.

Challenge
Knorr set out to introduce a new range of plant-based veggie wraps aimed at a health-conscious, flexitarian audience. The brief called for a packaging concept that felt fresh, modern, and appetizing, while remaining aligned with the Knorr brand.

Approach
While working at SGK, our creative team was responsible for developing the design concept for the Knorr Veggie range. The concept focused on visual freshness and taste appeal, combining bold ingredient photography, natural textures, and vibrant color blocking. Once the direction was approved, the team finalized the packaging design system and visual language across the product line.

Outcome
The range launched successfully, generating strong market interest and exceeding sales expectations. The standout packaging helped position Knorr as a modern, plant-forward brand within the convenience food category, strengthening both product appeal and shelf impact.

Client: Brand Bierbrouwerij (Heineken)

Project: Brand’s Homebrew Competition – Identity & Packaging Design

Sector: Beverages, Craft Beer, FMCG

Developed the visual identity and packaging for the first Dutch lager brewing competition, in collaboration with VBAT. The design was so well received it was the base for Brand’s current bottle redesign.

Challenge
Brand Bierbrouwerij sought to reignite its brand presence in the competitive Dutch beer market. The objective was to create renewed relevance among younger, quality-focused drinkers while honoring its brewing legacy. The Brand Homebrew Competition was conceived as both a celebration of craftsmanship and a strategic brand activation — aimed at increasing awareness, consumer engagement, and ultimately, sales.

Approach
In collaboration with VBAT Design, a full visual identity and packaging design system was developed for the competition. The creative direction drew inspiration from Brand’s rich heritage while introducing elements of craft, community, and celebration. The result was a design that felt both rooted in tradition and refreshingly contemporary, crafted to stand out on shelves and connect emotionally with beer enthusiasts.

Outcome
The launch was a nationwide success. The design was so well received that it not only helped boost engagement with the competition, but also served as the creative foundation for Brand’s broader packaging redesign. What started as a one-off event identity became a long-term evolution of the brand’s visual language.

Client: Pickwick (JDE Peet’s)

Project: Pickwick Slowtea – Out-of-Home Range & Visual Identity

Sector: Food & Beverage, Hospitality, Tea

Concepted and designed at VBAT, this project repositioned Pickwick tea for the hospitality market with a premium, cocktail-inspired experience. The design featured stemmed glassware, sophisticated flavor cues, a custom pattern, stemmed glassware, which brought new distinct ownability to tea service.

Challenge
Pickwick aimed to elevate its presence in the out-of-home (hospitality) market by introducing a premium tea concept that could offer a more indulgent and aspirational experience. The objective was to move beyond traditional tea service and reposition tea as a moment of pleasure and sophistication, drawing inspiration from cocktail culture.

Approach
We’ve developed a design concept for Pickwick Slowtea — a range built around elevated, cocktail-inspired tea flavors for cafés, hotels, and restaurants. The creative strategy focused on premiumisation through both presentation and storytelling.

The product design featured tea served in stemmed glassware to echo the ritual of cocktail drinking. A custom pattern was created by abstracting the “S” and “T” from the Pickwick logo, forming a distinctive brand element used across tea glasses, packaging, and gifting. The visual identity combined lightness and flair with a contemporary feel, supporting the idea of a slow, stylish tea ritual.

Outcome
The Pickwick Slowtea range successfully positioned tea as a premium out-of-home offering, adding elegance and aspiration to the brand. The visual identity and serving concept created a cohesive experience that was distinct from the retail shelf, giving Pickwick a refined voice in the hospitality sector.

Client: Ceder’s

Project: Concept & Visual Exploration

Sector: Alcohol-Free Spirits, Lifestyle, FMCG

A conceptual brand world for alcohol-free gin, created with Hotshop Design. Developed the "Ceder’s Explorers" flavour-obsessed adventurers distilling Earth's Ambrosia through storytelling, concept design, and 3D visuals.

Challenge
With the alcohol-free spirits category rapidly evolving, the challenge was to conceptualize a fresh, imaginative brand world that could help Ceder’s stand out, not by mimicking traditional gin, but by creating something entirely its own. The aim was to explore a visual and storytelling concept that brought purity, curiosity, and indulgence together in an unexpected way.

Approach
In collaboration with Hotshop Design, we developed the concept of the Ceder’s Explorers — an anonymous group of flavour-hunting adventurers who obsessively travel the globe in search of Earth’s most aromatic treasures.

The creative direction leaned into mythology, mystery, and a playful sense of discovery. A visual language was developed around the idea of Earth’s Ambrosia, distillations so pure and sensory, they could pass as the perfume of the gods. The work included conceptual copywriting, design proposals, and 3D visualisations that brought this fictional universe to life with charm and character.

Outcome
The result was a rich, multi-sensory brand concept that reimagined alcohol-free gin through a lens of storytelling and exploration. Free Spirits offered a unique platform for future development, with strong visual storytelling potential across packaging, digital, and experiential channels.

Client: Brandnew SuperUnie

Project: Brand Consolidation – Visual Identity & Brand Concept

Sector: Retail, FMCG, Private Label

Developed in collaboration with Brandnew Design to unify thirteen private labels into one bold, colourful Dutch brand. The concept celebrated cheeky simplicity and strong communication value, resulting in an Effie Award win.

Challenge
The client aimed to replace thirteen fragmented private labels with one unified Dutch master brand. The challenge was to create a single, powerful identity that could retain shelf impact, feel culturally relevant, and function flexibly across categories, while also driving greater consumer recognition and communication efficiency.

Approach
In collaboration with Brandnew Design, we’ve creative team developed a bold, colourful concept that embraced the Dutch love for straightforward, cheeky design. The visual identity focused on simplicity with personality, allowing it to stand out in-store while easily adapting to advertising, packaging, and campaign rollouts.

The design system was crafted to be visually unified yet modular enough to work across various product types, brand activations, and communication channels.

Outcome
The brand launch successfully consolidated multiple private labels under one distinctive identity, strengthening both recognition and efficiency. The concept was exceptionally well received and ultimately earned an Effie Award, recognising its strategic and commercial impact.

Client: Self-Initiated / Conceptual Project

Project: Oxo – Conceptual Packaging Design for Foldable Sunglasses

Sector: Consumer Goods, Accessories, Sustainability, Concept Design

An iconic packaging concept for foldable sunglasses, where structure and story align. Designed to reflect the folding function through an ‘L’-shaped form, mirrored logotype, and minimalist styling. Oxo balances emotional storytelling, sustainability, and design purity in a bold, innovative solution.

Challenge
The objective was to create a structural and visual packaging concept for foldable sunglasses that could capture attention, tell a compelling product story, and elevate the perception of the brand, all while aligning with sustainable design principles. The concept aimed to demonstrate how 2D and 3D design integration can build stronger emotional engagement and commercial differentiation.

Approach
Oxo was developed around the principle of form following function. Inspired by modernist architecture and minimalist design values, the concept combines structural ingenuity with narrative depth.

The ‘L’-shaped packaging structure reflects the foldable nature of the sunglasses, visually reinforcing the product benefit while also offering in-store space efficiency. A custom logomark — built around a mirrored "O-X-O" system — echoes the folding frame concept and subtly communicates the product category.

A jigsaw-style integration of product photography and pack form adds a playful, emotionally engaging layer to the concept, while pastel tones and minimal styling maintain a premium, design-forward aesthetic. The packaging avoids unnecessary decoration in favor of clarity, purity, and visual storytelling, balancing sustainability, innovation, and desirability in one cohesive system.

Outcome
Oxo presents an iconic, emotionally resonant packaging concept that unites storytelling, structure, and simplicity. Designed to provoke thought, inspire innovation, and push boundaries in category design, Oxo demonstrates how concept packaging can offer both shelf impact and brand depth, with sustainability in mind.

Client: Dekamarkt Supermarkets

Project: Rebrand & Craft Proposition Development

Sector: Retail, Supermarkets, FMCG

Rebrand developed at SGK to reposition Dekamarkt around a new craft-driven strategy. A custom typographic wordmark referencing the brand’s original logo was implemented in a fresh, contemporary identity. Rolled out in collaboration with Sandenburg for in-store execution.

Challenge
Dekamarkt, a well-established Dutch supermarket chain, aimed to modernize its brand identity while staying rooted in its long-standing heritage. The goal was to develop a new brand proposition that emphasized quality, local craftsmanship, and tradition, all within a contemporary retail context.

Approach
While at SGK, the creative team was tasked with rebranding Dekamarkt around a newly defined craft-led positioning. A central element of the redesign was the creation of a custom typographic wordmark inspired by the brand’s original logo from 70 years ago, reimagined for today’s shopper.

The identity system blended heritage cues with modern aesthetics to support a distinctive look and feel across all consumer touchpoints. The rollout was developed in close collaboration with Sandenburg’s retail design studio, ensuring seamless translation of the new brand into the physical store environment.

Outcome
The new Dekamarkt brand successfully bridges past and present combining emotional familiarity with a refreshed, premium visual language. The result is a recognizable and relevant supermarket identity, rooted in craft and positioned for future growth.

Client: Blaes Brothers

Project: Brand Creation, Identity & Packaging Design

Sector: Beverages, Craft Beer, Spirits, Artisanal Food

Developed a full brand identity and packaging system for Blaes Brothers, a premium German-style beer brand.
The design, rooted in traditional brewing values, supported the brand’s expansion into spirits and artisanal cheese, blending authenticity with strong visual impact.

Challenge
Blaes Brothers was founded on a deep-rooted passion for traditional German brewing and a commitment to the Reinheitsgebot — the German purity law. The challenge was to create a brand that honored this heritage while establishing a strong, contemporary presence in the premium craft beer market. As the business expanded into spirits and cheese, the identity needed to remain cohesive yet flexible across product categories.

Approach
The studio worked closely with the Blaes Brothers to craft a bold, character-rich brand identity rooted in German tradition. The visual direction balanced authenticity with a modern sensibility, using clean typographic systems, heritage-inspired elements, and structured layouts to evoke both quality and integrity.

Packaging was designed to communicate the precision of the brewing process and the artisanal nature of the products, while also ensuring strong shelf impact. The brand system was extended to include spirits and cheese, maintaining visual consistency across an expanding product portfolio.

Outcome
The launch positioned Blaes Brothers as a credible, high-quality producer in both domestic and international markets. The identity helped build a loyal following, with the brand’s reputation for authenticity and craftsmanship supporting its expansion overseas and into new product categories.

Client: YOM – Your Open Metaverse

Project: Building on Brand Identity, Virtual Worlds, Avatars & Interactive Design

Sector: Web3, Virtual Experiences, Gaming, Technology

Led the brand development and immersive design inhouse for YOM, a Metaverse platform focused on open virtual worlds.
Work included avatar concepting, NFT design, and mini-game development, blending storytelling, 3D design, and Unreal Engine integration to shape the future of interactive experiences.

Challenge
YOM, a Metaverse design platform, set out to build the foundation for the next-generation 3D internet, a space for open, immersive virtual experiences. The challenge was to define a bold new brand in an emerging category, while designing interactive worlds that would engage users through gameplay, avatar design, and digital ownership.

Approach
As part of the founding creative team, we led the development of the YOM brand and its immersive identity system. The work spanned across multiple digital touchpoints, from visual identity and storytelling to the concepting of avatars, NFT collections, and interactive mini-games.

The design strategy focused on crafting a forward-thinking, playful, and accessible visual language that could evolve alongside YOM’s technological ambitions. Collaboration with Unreal Engine developers allowed for seamless integration of 3D world-building, character design, and in-game interactions.

Outcome
The result was a cohesive and scalable creative ecosystem that positioned YOM as a visionary player in the Metaverse space. The experience contributed to expanding expertise in interactive 3D design, game mechanics, AI-assisted workflows, and cross-functional creative development within Unreal Engine.

Client: Calvé (Unilever)

Project: Global Packaging Refresh for Sauce Range

Sector: FMCG, Food, Sauces & Condiments

Developed at SGK, this global redesign refreshed Calvé’s sauces range with a bold, uncluttered style. A tilted logo, consistent photography, and simplified layout brought greater shelf impact and modern appeal.

Challenge
Calvé, an iconic sauce brand under Unilever, needed a global redesign to modernize its packaging while preserving recognizability. The objective was to create a visual system that would boost shelf standout, communicate flavor appeal more clearly, and bring cohesion across international markets, all while retaining the brand's heritage and trusted reputation.

Approach
While at SGK, our team developed a full packaging refresh for the Calvé sauces portfolio. The design focused on simplifying the brand architecture and injecting more personality into the range.

A subtle but strategic tilt of the Calvé logo added energy and movement to the packs. A bespoke food photography style was introduced to bring taste appeal and consistency across SKUs. Bold, uncluttered layouts and a modern visual tone helped reposition Calvé with stronger shelf presence and category relevance.

Outcome
The new design system brought Calvé into a more contemporary space without losing brand equity. The refreshed packaging is scalable across global markets, visually impactful at shelf, and positioned for future product innovations.

Jonah’s is a revolutionary new frozen fish bites packaging design that appeals to both parents and children alike. Drawing on the familiar story of Jonah and the Whale, the packaging silhouette is designed to resemble a fish tale, creating a stand-out on shelf. The brightly coloured mouth of the fish leads the eye to the brand name and product variant. The design promotes a friendly, fun and playful personality that is sure to engage shoppers and transform the frozen aisle from the least contemporary to the most exciting.

Jonah's has been awarded a Silver in the 2020 Pentawards global packaging design competition.

Swinckels’ Superior Pilsener | Brand Identity & POS Design

Client: Swinckels’ (Swinkels Family Brewers / Bavaria)

Project: Brand Identity & Point-of-Sale Materials

Sector: Beverages, Premium Pilsener, Hospitality & Retail

Developed at Design Bridge, this identity brought Swinckels’ once-private family pilsener into the horeca market. The design reflects the refined bottle structure, heritage, and premium positioning, with a POS system tailored for hospitality environments.

Challenge
Originally brewed as a fresh pilsener exclusively for the Swinkels family, Swinckels’ Superior Pilsener was developed to offer an elevated beer experience. The ambition was to bring this beer to the wider public, specifically to restaurants, bars, and horeca venues, while maintaining its premium, personal character.

With the launch of a newly designed bottle, the challenge was to create a brand identity and POS system that would communicate the beer’s high quality, family heritage, and refined nature in a way that resonated within premium hospitality environments.

Approach
While at Design Bridge, the creative team developed a brand identity that captured both the exclusivity and craftsmanship of Swinckels’ Superior Pilsener. Inspired by the clean lines and premium details of the new bottle, the identity system featured refined typography, a minimalist layout, and premium finishes that conveyed confidence and clarity.

Point-of-sale materials were designed to translate this identity into the horeca space — from elegant bar displays to menu integration and on-table visibility. Every touchpoint was crafted to tell the story of a family beer now shared with a wider audience, without losing its intimate origin.

Outcome
The visual identity and POS toolkit delivered a cohesive brand experience from product to pour. The result strengthened Swinckels’ presence in premium hospitality, supporting its positioning as a high-quality, independent Dutch pilsener, once reserved for family, now served with pride in the country’s finest bars and restaurants.

Client: Brandnew Yespers

Project: Brand Identity, Concept Development & Purpose-Led Storytelling

Sector: Food Innovation, Sustainability, Social Impact

Developed in collaboration with Brandnew Design, the Yespers identity was built around a barn-inspired logo and the concept of “New Nature.” A flexible brand world symbolizing farmer collaboration, circular innovation, and social impact — recognized with a Silver ADCN Award.

Challenge
Yespers was founded with a clear mission: to reduce food waste by working directly with local farmers, turning surplus ingredients into new, high-quality products. The challenge was to develop a brand identity that captured this collaborative spirit and purpose-driven innovation — while standing out in a competitive food landscape.

Approach
In collaboration with the team at Brandnew Design, the identity concept was built around the visual metaphor of a barn — a universal symbol of agriculture, honesty, and shared effort. The logo reflects the power of community: farmers working together to transform waste into opportunity.

The tagline “New Nature” playfully suggests a shift in how we approach sustainability — blending tradition with forward-thinking innovation. An elastic band element was introduced as a recurring visual symbol: representing flexibility, unity, and the joint effort of producers to stretch value and impact further.

The brand language is both sincere and optimistic, positioning Yespers as a driver of local jobs, fairer incomes, and a more circular food system. This work was honored with a Silver ADCN Award, recognizing its creative strength and real-world impact.

Outcome
The final identity helped Yespers establish itself as a meaningful challenger brand in the sustainable food space — grounded in purpose, proud of its partnerships, and visually distinct in market. The brand’s message resonates not only with conscious consumers, but also with the broader movement toward fairer, more resilient food chains.

Client: Barry Callebaut – Chocolate Academy

Project: Brand Concept & Visual Identity for Innovation Platform

Sector: Food Innovation, Premium Ingredients, Culinary Craft

Developed a conceptual identity for Chocolate Academy’s innovation initiative, based on the idea “when science meets beauty.” The design reflects the precise techniques and artistic results of chocolate craftsmanship, positioning the platform as a hub for knowledge, inspiration, and creative experimentation.

Challenge
Barry Callebaut’s Chocolate Academy exists to elevate the craft of working with chocolate. As a global knowledge platform for chefs and chocolatiers, the Academy needed a conceptual identity for a new innovation initiative — one that could communicate both technical mastery and creative artistry.

The challenge was to create a visual and conceptual framework that would reflect the Academy’s mission: to connect chocolate professionals, preserve knowledge, and push the boundaries of what’s possible in chocolate.

Approach
The design concept was built around the idea “when science meets beauty” — a visual narrative that reflects the balance between precision and creativity. The identity system expresses the scientific side of chocolate-making — exact temperatures, crystallization points, timing — while also celebrating the aesthetic and sensory beauty of the end result.

The visual language paired clean, refined layouts with layered textures and compositions inspired by fine chocolate work. The result captures the transformation of raw material into edible art — showing chocolate not only as a craft but as a medium of innovation.

Outcome
The concept helped position the Chocolate Academy’s innovation platform as both a centre of excellence and a source of inspiration. The identity speaks to professionals with deep technical knowledge while inspiring a new generation of creators to push the limits of chocolate design and experience.

Client: Brandnew Climate Neutral Group

Project: Brand Identity & Packaging Design for Sustainable BBQ Products

Sector: FMCG, Sustainability, Outdoor Lifestyle

Developed in collaboration with Brandnew Design for Climate Neutral Group, this bold brand identity brought raw, honest storytelling to the BBQ category. Centered around the fire symbol and real wood charcoal, the design celebrates the primal satisfaction of building your own fire, sustainably and without compromise.

Challenge
Climate Neutral Group set out to disrupt the BBQ category with a range of honest, chemical-free charcoal, briquettes, and wood shavings, products made from real wood and produced with sustainability in mind. The challenge was to create a bold, confident brand that would connect with modern consumers, while evoking primal instincts: the satisfaction of building a real fire with your own hands.

Approach
In collaboration with the team at Brandnew Design, a visual identity and packaging concept was developed around the upward triangle, a symbol of fire and transformation. The identity reflects strength, simplicity, and authenticity, designed to stand out in a crowded market.

The tone of voice and visual world were crafted to tap into raw, elemental masculinity without falling into cliché. The result is a brand that celebrates fire-making as a personal ritual — something to take pride in, something that sets you apart.

Packaging materials, textures, and structure reinforced the honest product story: natural charcoal, no chemicals, quick to light, and easy to use — all without compromising performance or principle.

Outcome
Men and Fires brought a fresh, confident energy to the BBQ aisle. The identity combines emotional storytelling with functional product benefit, a real fire, made from real wood, ready before you finish your first beer.

It’s not just packaging, it’s a statement of pride, purpose, and authenticity.

Client: TomTom

Project: Global Campaign Concept & Creative Direction

Sector: Wearable Tech, Music, Sports & Lifestyle

TomTom was set to launch a new generation of wearable devices: sports watches pre-loaded with an MP3 player and an exclusive partnership with Ministry of Sound. The product offered a fresh proposition, music without your phone. The brief was to create a bold global campaign that could communicate the emotional and functional power of “music on your wrist” in an instantly compelling way.

Challenge
TomTom was set to launch a new generation of wearable devices: sports watches pre-loaded with an MP3 player and an exclusive partnership with Ministry of Sound. The product offered a fresh proposition, music without your phone. The brief was to create a bold global campaign that could communicate the emotional and functional power of “music on your wrist” in an instantly compelling way.

Approach
On behalf of GreenRoom Amsterdam, a campaign concept was developed that transformed the functional benefit into an immersive experience. The idea: a musical journey, powered by movement. The visual world leaned into rhythm, pulse, and energy with bold, dynamic compositions connecting fitness, freedom, and sound.Creative assets were tailored for global markets and included video, retail displays, social assets, and POS, all centered around the fusion of sport, music, and tech. The Ministry of Sound partnership added iconic credibility, amplifying the campaign’s cultural relevance.

Outcome
The campaign successfully positioned TomTom’s new product line as more than a smartwatch, but a personal sound system for the active, music-driven lifestyle. It elevated the brand's presence in the wearables category and introduced a fresh emotional hook: freedom through sound.

Client: Proud Hooghoudt

Project: Product Concept, Naming & Packaging for Bartender’s Choice Mixology Range

Sector: Spirits, Mixology, Dutch Heritage, Beverage Innovation

A bold repositioning of Hooghoudt jenever for the next generation. The Bartender’s Choice concept reframed Dutch jenever as a premium cocktail spirit, with a clean, modern design system developed for mixology environments.

Challenge
Hooghoudt, a historic Dutch jenever brand, was looking to shed its dated, traditional image and reintroduce itself to a younger, urban audience. The goal was to reframe jenever as a versatile, modern spirit fit for creative mixology — not just dusty liquor cabinet nostalgia.

Approach
In collaboration with the team, a fresh product concept was developed under the name Bartender’s Choice — a curated range of jenever blends specifically crafted for cocktails. The visual identity paired contemporary aesthetics with subtle nods to the brand’s heritage, bridging old and new.

The design language featured clean typography, vibrant accents, and structured layouts to speak directly to modern bartenders and mixology-minded consumers. The concept repositioned jenever not as a relic, but as a craft spirit with relevance, quality, and creative potential.

Outcome
The Bartender’s Choice range helped reintroduce Hooghoudt to a new generation of drinkers and cocktail professionals. The concept supported brand rejuvenation while preserving its roots, successfully expanding jenever’s reach into the contemporary cocktail scene.

Client: Ranko Beemster

Project: Brand Strategy & Visual Identity Refresh

Sector: Services, Cleaning, Local Business

A full identity refresh for Ranko, a trusted cleaning company in Beemster. The new brand stripped away clichés and introduced a premium, minimal design system rooted in clarity and consistency.

Challenge
Ranko, a well-established cleaning company in the Beemster region, had been in business for over 20 years. However, its brand identity blended in with a sea of generic visual codes, soap bubbles, blue gradients, and cliché symbols, making it difficult to stand out in a highly saturated category.

The goal was to reposition Ranko with a fresh, modern identity that reflected its professionalism, long-standing reputation, and high standards, while breaking away from the industry’s visual sameness.

Approach

Working closely with the founder, the process began with redefining the company’s essence and values. The brand’s unique traits, trust, attention to detail, and consistent quality — were translated into a new identity system that felt premium yet accessible.

The visual language was stripped of unnecessary embellishments. Clean typography, a fresh color palette, and minimal iconography helped elevate the brand while keeping it grounded in clarity and approachability.

Outcome
The rebrand brought new clarity, confidence, and distinction to Ranko. It repositioned the company as a modern, reliable, and high-quality service provider, standing apart from competitors without relying on tired cleaning clichés.