Together with the team of Brandnew Design, we proudly present the concept and Identity of Yespers – a barn-inspired logo symbolizing the collaboration of farmers to reduce food waste and create new products with greater revenue. The tagline 'New Nature' cheekily implies how these farmers are embracing new methods to reduce waste and create a more sustainable food chain.
The elastic band also symbolizes this collaboration and the team's effort to create more local jobs and fair incomes. This work was awarded a Silver ADCN Award, reflecting the great impact of this initiative.